Simular scales to 5.6M+ organic impressions in 90 days with Hockey Stick
Hockey Stick helped Simular build a programmatic content engine that put 750+ pages on Google's first page — with zero ad spend.
Simular scales to 5.6M+ organic impressions in 90 days with Hockey Stick
Customer
B2B
The Challenge
Simular is the autonomous computer company — building AI agents that operate Mac, Windows, and browsers the way a human would. Backed by $27M from Felicis, NVentures, Samsung NEXT and others, Simular has world-class technology and early enterprise pilots.
The problem: nobody searches for "computer-use AI agents." Users search for the tasks they already do — spreadsheet workflows, video publishing, data syncing between tools. Simular needed to meet those users where they actually searched, then introduce a better way to work.
With zero organic presence and established competitors owning the automation search landscape, Simular needed a strategy that could scale fast without relying on paid acquisition.
Hockey Stick helped us see that the fastest path to growth wasn't chasing the 'AI agent' keyword — it was showing up everywhere our users already search, with content so useful they'd come back even without the product pitch. In one quarter we went from invisible to millions of impressions. That's the distribution moat in the age of AI.
— Ang Li, Co-Founder & CEO, Simular
The Solution
5.6M
Total organic impressionsacross 90 days
750+
Pages ranking on Google page 1
$0
Advertising spend —all organic reach
Hockey Stick partnered with Simular to build a programmatic SEO engine — a templatized content pipeline that produced hundreds of workflow-specific landing pages without sacrificing quality.
The core insight: teach a real workflow first, then show how Simular eliminates the repetitive parts. Every page earned its ranking by being genuinely useful — not a product pitch disguised as a tutorial.
Within 90 days the team shipped 565 published pages across workflow guides, cross-application use cases, and comparison pages — all through a CMS pipeline that maintained consistency at volume.
Key Strategies
Simular tested relentlessly — new content clusters, different formats, various workflow categories — and used weekly search data to cut what stalled and scale what worked.
- Workflow-first content: Every page led with a genuine how-to. Simular's agent was the scaling solution, not the headline. This earned Google's trust and kept engagement high.
- Templatized production at speed: A CMS-driven pipeline turned keyword research into indexed pages in days. Consistent structure with built-in schema markup gave each page an SEO edge at launch.
- Data-driven reallocation: Weekly Search Console analysis identified winning clusters. Resources were ruthlessly redirected — production cycles never wasted on underperforming categories.
The Impact
In one quarter Simular went from a negligible organic presence to one of the most visible AI agent brands in Google search — entirely through organic content, with zero advertising spend.
- Weekly impressions grew 104%, with the curve still steepening at the end of the quarter.
- Daily organic clicks grew 170% from the first week to the last, with the trajectory still accelerating.
- 86% of published pages rank on Google's first page, giving Simular a defensible content footprint that compounds over time.
With Hockey Stick as a growth partner, Simular built a sustainable organic engine — one that turns search demand into product awareness at scale, without spending a dollar on ads.
