Alisa by Genova Labs x Hockey Stick - Successful Product Launch
Chang’s go-to-market expertise was instrumental in shaping our launch strategy.
Alisa by Genova Labs x Hockey Stick - Successful Product Launch
The Challenge
Alisa, a revolutionary multimedia content agent that enables users to brainstorm, create visuals and videos without technical skills, needed to craft a compelling go-to-market strategy for their product launch. As a team with deep technical AI expertise and B2B sales experience, Genova Labs needs strategic guidance to effectively position their innovation in the competitive content creation market, especially on the consumer side.
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The Solution
Hockey Stick partnered with Alisa's founding team, with Chang leading the strategic advisory engagement. Leveraging her extensive go-to-market experience, Chang worked closely with Co-founder and COO Sunny (Yang) Liao to develop a comprehensive launch strategy that would resonate with their target audience.
Key areas of focus included:
- Market Positioning: Defining Alisa's unique value proposition in the crowded AI content space
- Launch Strategy: Crafting a phased approach to experiment PMG, build momentum and user adoption
- Network Activation: Connecting the team with essential resources through Hockey Stick's extensive ecosystem
- Strategic Partnerships: Identifying and facilitating key relationships for growth acceleration
“Chang’s go-to-market expertise was instrumental in shaping our launch strategy. Her depth of experience gave us a fast track to success—helping us quickly position ourselves in the market with a clear view of the competitive landscape. She didn't just provide guidance—Hockey Stick's network also connected us with the right resources at crucial moments. Partnering with Chang significantly accelerated our progress and allowed us to concentrate on advancing product development and executing our strategy.”
— Sunny (Yang) Liao, Co-founder and COO, Alisa by Genova Labs
The Impact
The strategic partnership yielded exceptional results:
- Successful Product Launch: Generated significant market buzz and user engagement
- Accelerated Growth: Strategic positioning led to rapid user acquisition
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